With every additional bushel we grow and sell, we strengthen the positive impact of canola. More jobs. Healthier food. Greater profitability for farmers, processors, life science companies and exporters.

Now we're ready to set our sights higher. Our strategic plan is about growth through partnership and innovation. It is about setting clear targets and systematically, collectively working toward them.

Our goal is to ensure the industry's continued growth, demand, stability and success - achieving 52 bu/acre and 26 MMT by the year 2025.

The Need:

The World Food and Agriculture Organization predicts world food demand will double by 2050

The world needs answers for critical health issues such as cardiovascular disease and diabetes

World demand for more protein means growing demand for the best livestock feed

There is potential for increased demand for biofuels and bioproducts

The Answer: Canadian Canola

Canola
  • GENERATES MORE THAN $19 BILLION A YEAR IN ECONOMIC ACTIVITY
  • CREATES CLOSE TO 250,000 CANADIAN JOBS
  • IS THE NUMBER ONE CASH CROP FOR MORE THAN 43,000 GROWERS

THE TASK AT HAND IS FORMIDABLE. OUR GOALS AND TARGETS ARE BOLD, AND SUCCESS IS FAR FROM ASSURED. BUT THE CANOLA INDUSTRY WILL MOVE FORWARD THOUGHTFULLY AND RESPONSIBLY.

To do this we'll focus on:

Sustainable, Reliable Supply
Differentiated Value
Stable and Open Trade

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