THE INDUSTRY’S PRODUCTION TARGET IS TO SUSTAINABLY AND PROFITABLY INCREASE CANOLA PRODUCTION IN CANADA TO MEET GLOBAL DEMAND FOR 26 MMT OF CANADIAN CANOLA BY INCREASING YIELD TO AN AVERAGE OF 52 BU/ACRE. WE WILL IMPROVE QUALITY CHARACTERISTICS OF SEED, OIL AND MEAL TO MEET NEW AND EXISTING CUSTOMER REQUIREMENTS.
Increasing yields through applied research and agronomy
Stabilizing yields in areas characterized by high variability
Maintaining acres and focusing on sustainable management
Develop and implement a collaborative research and development strategy that ensures leading edge, adequately resourced research to support the growth and contribution of the canola industry.
Set a new standard in science-based technology transfer to growers and industry partners that optimizes the full genetic potential of canola in a sustainable, profitable manner.
Use a coordinated, targeted approach to deliver canola innovation to the appropriate audience at the correct time.
Utilize science and innovation to identify and promulgate the best sustainability practices and measurements.
Production increases come from more yield per acre rather than more canola acres
Yield increases will be achieved in a sustainable way
Canola maintains profitability
Stable weather trends
THE FUTURE IS MOSTLY ABOUT APPLYING THE SCIENCE OF AGRONOMICS TO MAXIMIZE THE GENETIC POTENTIAL
BESIDES GENETIC GAIN TOTALLING 10 BU/AC BY 2025, AGRONOMY AND MANAGEMENT PRACTICES CAN PROVIDE AN ADDITIONAL 10 BU/AC OF YIELD.
Going forward, the Canola Council of Canada will implement an approach that recognizes that each farm operation is unique and that growers need to make their own decisions depending on their own circumstances. The role of the Council is to ensure they have the best information based on the latest science.
To do that, we will harness the full capacity of industry agronomists, advisors and scientists to target growers with the right research results at the right time. Through this approach we will respond to each grower’s unique circumstances, in order to maximize production from every single seed of planted canola.
Our approach is based on an intensive investment in agronomic research, technology transfer, collaboration and communication.