WE STRIVE TO CREATE A COMPETITIVE, STABLE AND OPEN TRADE ENVIRONMENT THAT CONSISTENTLY ALLOWS THE INDUSTRY TO ATTAIN THE MAXIMUM VALUE FOR CANOLA AND ITS PRODUCTS FREE OF TARIFF AND NON-TARIFF TRADE BARRIERS.

Tactics

Promote science based, risk appropriate solutions to ensure a competitive operating environment.

Pursue trade policy initiatives with governments that will promote reliable, competitive and open market access.

Work with governments to increase use of canola products in alternative markets.

Ensure government officials are informed of canola priorities and canola’s value proposition so that they make decisions that are conducive to sustained profitability in the canola industry.

GOVERNMENT RELATIONS

The canola industry partners with government to invest heavily in scientific research and innovation, and this must continue. Science around the health benefits and energy profile of canola drives market growth in global markets that are demanding healthy solutions. Science-based solutions drive market access efforts and science-based regulation. And science drives growth and prosperity for canola growers.

Why is Market Access Important?
  • More than 85% of everything our industry produces is exported
  • The industry is an important economic engine for Canada, and we need markets to be reliable and predictable

Key Markets

China

Over $3 billion of canola export sales annually

  • Growing population
  • Growing income
  • Growing interest in health

U.S.

Over $3 billion of canola export sales annually

  • New market segments are looking for health solutions
  • The potential for canola meal is great

JAPAN

Over $1.5 BILLION of canola exports annually

  • A long standing and health conscious customer

MEXICO

CLOSE TO $1 BILLION of CANOLA EXPORTS ANNUALLY

  • Growing interest in health solutions, particularly around diabetes
  • Great opportunity for increased demand for meal

CANADA

CONSUMES 15% OF TOTAL PRODUCTION

  • Half of all culinary oil consumption is canola

Share this Page