WE STRIVE TO CREATE A COMPETITIVE, STABLE AND OPEN TRADE ENVIRONMENT THAT CONSISTENTLY ALLOWS THE INDUSTRY TO ATTAIN THE MAXIMUM VALUE FOR CANOLA AND ITS PRODUCTS FREE OF TARIFF AND NON-TARIFF TRADE BARRIERS.
Promote science based, risk appropriate solutions to ensure a competitive operating environment.
Pursue trade policy initiatives with governments that will promote reliable, competitive and open market access.
Work with governments to increase use of canola products in alternative markets.
Ensure government officials are informed of canola priorities and canola’s value proposition so that they make decisions that are conducive to sustained profitability in the canola industry.
The canola industry partners with government to invest heavily in scientific research and innovation, and this must continue. Science around the health benefits and energy profile of canola drives market growth in global markets that are demanding healthy solutions. Science-based solutions drive market access efforts and science-based regulation. And science drives growth and prosperity for canola growers.